diff --git a/circle.yml b/circle.yml
index 425f1e0..36b495a 100644
--- a/circle.yml
+++ b/circle.yml
@@ -20,7 +20,7 @@ deployment:
     branch: master
     commands:
       - mvn clean
-      - mvn -s settings.xml -Drtr.release=true
+      - mvn -s settings.xml -Drtr.release=true -P release
       - git config --global user.email "me@ronjenkins.info"
       - git config --global user.name "Ronald Jack Jenkins Jr."
       - git add pom.xml
diff --git a/pom.xml b/pom.xml
index 9aae376..1aaec3d 100644
--- a/pom.xml
+++ b/pom.xml
@@ -242,12 +242,6 @@
     <!-- Things to do only for releases. -->
     <profile>
       <id>release</id>
-      <activation>
-        <property>
-          <name>rtr.release</name>
-          <value>true</value>
-        </property>
-      </activation>
       <!-- TODO: uncomment once we reach 1.0.0 -->
       <!--properties>
         <site.profile>production</site.profile>